I work on go-to-market problems in B2B SaaS.

The problem is rarely the product, it's the gap between how teams think customers buy and how they actually do. I fix that gap. Positioning, funnel leakage, pipeline acceleration, using structured approaches like GTM OS and ValueBridge.

A few outcomes:

• 4x pipeline growth in 3 months
• win rate improving from 12% to 30%
• Sales cycles reducing by 70%
• Product adoption increasing by 40%

I don’t think of myself as someone who “does marketing”. I try to understand where things break in the journey and fix that, end to end with marketing.

Disclaimer: Not everything worked. Some experiments failed because we misread intent at the top of the funnel. That usually taught me more than the wins.

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